Email campaigns that respect your subscribers

Start with permission

Only email people who agreed to hear from you. A clear sign-up form and an easy unsubscribe link protect your reputation and keep you within the law.

Writing a campaign

One message, one goal. Use a clear subject line, short paragraphs and a single button. Send a test to yourself before the real send.

Reading results

Open rates show interest in your subject line, click rates show interest in your content. Use them to improve the next email, not to judge a single one.

Questions to ask before you choose

• Does it offer templates and a simple editor?
• Can you segment your list?
• What are the sending limits on each plan?
• Does it include sign-up forms?